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Merge pull request #23 from MIT-Emerging-Talent/Key_terms
updated Key_terms
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‎0_domain_study/Background review‎

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# Introduction
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Tourism has long been recognized as one of the most dynamic sectors of economic
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and social development in the Caribbean.
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For Haiti, however, its tourism image has been shaped by contrasting narratives

‎0_domain_study/key_terms‎

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# Key Terms — Haiti Sustainable Tourism Project
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## Tourism Development
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The planned process of improving a country or region’s attractiveness to visitors
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through policies, investments, infrastructure, community participation,
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and cultural promotion. In Haiti, this means shifting from enclave tourism toward
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inclusive, locally grounded models.
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## Sustainable Tourism
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Tourism that balances economic growth, environmental protection, and social well-being
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for present and future generations. Defined by UNWTO (2004), it addresses
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the needs of visitors, host communities, and the environment.
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## Symbolic Reconstruction
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A concept discussed by Hugues Séraphin referring to the process by which a nation
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reclaims, reshapes, and communicates its identity, cultural memory,
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and collective pride. For Haiti, it means countering negative narratives
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by showcasing authentic cultural value and resilience.
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## Digital Inclusion
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Ensuring all communities—especially marginalized or rural ones—have access
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to digital tools, platforms, and skills so they can participate fully in
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the digital tourism economy.
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## Cultural Authenticity
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The accurate and respectful representation of a community’s traditions, values,
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art, music, cuisine, and identity without distortion for commercial purposes.
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A core principle of sustainable tourism.
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## Haitian Diaspora
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Haitians living outside the country who maintain cultural, emotional, and economic
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ties to Haiti. They contribute to tourism through remittances, advocacy,
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online engagement, and cultural promotion.
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## Diaspora Engagement
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Strategies to involve diaspora members in national development through digital
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campaigns, tourism promotion, investment, and knowledge sharing.
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## Digital Marketing
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The use of online platforms, social media, websites, and other digital tools
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to promote destinations, products, or services to global audiences.
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## Search Engine Optimization (SEO)
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The practice of improving how easily a website or content appears in search engine
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results. Effective SEO helps Haiti highlight its cultural richness and
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tourist zones while reducing the prominence of negative media.
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## Digital Diplomacy
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The use of digital platforms, data, storytelling, and online engagement to shape
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international perceptions of a country. For Haiti, it means promoting accurate,
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empowering narratives that reflect its culture and heritage.
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## Sustainable Development Goals (SDGs)
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Global goals established by the United Nations to achieve social, economic,
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and environmental sustainability. Relevant ones include:
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•SDG 8: Decent Work and Economic Growth
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•SDG 9: Industry, Innovation, and Infrastructure
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•SDG 10: Reduced Inequalities
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•SDG 11: Sustainable Cities and Communities
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•SDG 13: Climate Action
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•SDG 15: Life on Land
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## Tourism Intelligence / Data-Driven Tourism
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Using data analytics, dashboards, geospatial mapping, and online engagement metrics
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to guide tourism strategy, sustainability indicators, and visitor behavior patterns.
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## Local Empowerment
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Giving communities the skills, visibility, and decision-making power to directly
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benefit from tourism through small enterprises, cooperatives, cultural events,
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and eco-tourism.
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## Community-Based Tourism
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A form of tourism where local residents manage, develop, and profit from tourism
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activities. Encourages economic inclusion and cultural preservation.
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## Eco-Tourism / Eco-Friendly Travel
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Tourism that focuses on natural environments and promotes conservation,
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low-impact travel, and environmental protection.
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## Cultural Branding
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Strategic promotion of a country’s identity, its art, music, cuisine,
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history as a recognizable and compelling global image.
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## Online Reputation Management
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The practice of monitoring, shaping, and responding to online narratives,
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media coverage, and public perception to maintain a positive digital presence.
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## Vulnerability Narrative
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The dominant portrayal of Haiti as unstable, insecure, or impoverished often
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overshadowing cultural beauty and resilience. The project aims to counterbalance
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this narrative with data and storytelling.
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## Digital Platform
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A web-based system that integrates data visualization, storytelling, maps,
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analytics, and user interaction to promote sustainable tourism.
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## Geospatial Mapping / GIS
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Technology used to create maps and visualize geographic data, such as tourist sites,
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protected areas, or environmental indicators.
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## Environmental Indicators
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Measurable variables that show the health of ecosystems such as biodiversity levels,
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waste management, protected areas, or deforestation rates.
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## Tourist Zones / Secure Tourist Corridors
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Areas specifically designed or maintained for visitor safety and enhanced experiences,
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common in Caribbean tourism strategies (e.g., Jamaica, DR).
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## Cultural Heritage
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Historically significant traditions, monuments, art, landscapes, and cultural
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expressions passed down through generations.
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## Digital Storytelling
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Using multimedia (videos, maps, photos, interactive timelines) to share narratives
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that evoke emotion, pride, and connection.
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## Inclusive Growth
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Economic development that ensures fair distribution of benefits
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across all communities—especially marginalized and rural populations.
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## Resilience (Tourism Resilience)
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A destination’s ability to adapt and recover from crises such as natural disasters,
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insecurity, pandemics, or economic downturns. Digital diplomacy helps strengthen
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this resilience.
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## Local Supply Chains
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The networks of food producers, artisans, guides, transportation providers,
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and cultural organizations that support tourism and retain revenue locally.
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## Digital Transformation
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The integration of technology into all aspects of tourism planning, marketing,
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community engagement, and sustainability governance.
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## Cultural Sovereignty
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A concept linked to Laënnec Hurbon: the right of a people to preserve and promote
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their cultural identity, free from external distortion or domination.
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## Enclave Tourism
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A tourism model where large resorts operate mostly independently from local communities,
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limiting local economic benefits. Haiti seeks to avoid this model.
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## Climate Vulnerability / Environmental Risks
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Exposure to hurricanes, earthquakes, erosion, or rising sea levels major considerations
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in tourism planning for Caribbean nations.
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## Online Engagement Metrics
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Digital statistics such as clicks, shares, comments, search trends, or hashtag
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usage that show how audiences interact with Haiti’s digital tourism content.

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