Update site

[dmarti]

Raptive publishers are now reaching 195 million people monthly (which probably overlaps a lot with other sites)

This is number of users served by GPC, not necessarily how many are sending it.

[SebastianZimmeck]

As discussed in our call today, @j-br0 and I will update the site as to how many states require GPC ("x out out of y states with privacy laws," "x out of y states have comprehensive privacy laws" etc.)

We can also add how many people are using GPC. For example, per Amazon's Additional State-Specific Privacy Disclosures:

In 2023, Amazon received approximately 192.7 million cross-context behavioral advertising opt-out requests. The large majority of those requests are from visits to our website with GPC already enabled.

We could also add a map, e.g., similar to the state privacy law map of the IAPP but with GPC states marked.

[SebastianZimmeck]

There are multiple updates for the site that we want to tackle over the summer as we discussed today. I am taking the lead on this issue.

• Update user numbers of publishers respecting GPC (e.g., per Amazon's Additional State-Specific Privacy Disclosures: "In 2023, Amazon received approximately 192.7 million cross-context behavioral advertising opt-out requests. The large majority of those requests are from visits to our website with GPC already enabled."). Add link to https://gpcsup.com/.
• Update user numbers of browser/extension/app vendors sending GPC signals
• Add a map with states in which GPC is active or will become active
• Update language on the site to language on the spec, e.g., in terms of GPC means to opt out from selling, sharing, targeted advertising, etc. (e.g., per our discussion in the spec)
• Clarify that GPC applies on mobile platforms, smart platforms, ... and that is technology-agnostic (e.g., GPC not only applies to cookies but also to device fingerprinting)
• Clarify that GPC can work for both opt-out and opt-in jurisdictions
• Clarify that regulators ultimately decide the precise meaning of GPC in their jurisdiction
• Our findings reveal that around 50% of websites send at least one intractable cookie, with the majority set to expire after more than 10 days. In addition, enabling the Global Privacy Control (GPC) signal initially reduces the number of intractable cookies by 30% on average, with a further 32% reduction possible on subsequent visits by rejecting the banners. Intractable Cookie Crumbs: Unveiling the Nexus of Stateful Banner Interaction and Tracking Cookies
• Additional points that we keep track of locally
• Check all links (external and internal) to make sure they work and redirect to the correct pages
• Replace my Twitter link (https://twitter.com/SZimmeck) with website link (https://sebastianzimmeck.de/) on the FAQs page ("Who is supporting the development of GPC?")

[dmarti]

@SebastianZimmeck The new number for monthly active users of sites using Raptive is 226 million ( https://raptive.com/advertisers/ ) -- those are all people who would have their GPC respected if they chose to turn it on, not those who did turn it on. (The Amazon number is website visits, not a user count)