diff --git a/README.md b/README.md
index a7ca95fd..eda91f85 100644
--- a/README.md
+++ b/README.md
@@ -176,6 +176,7 @@ Usage: test-storybook [options]
 | `--includeTags`                   | (experimental) Only test stories that match the specified tags, comma separated<br/>`test-storybook --includeTags="test-only"`                                                |
 | `--excludeTags`                   | (experimental) Do not test stories that match the specified tags, comma separated<br/>`test-storybook --excludeTags="broken-story,todo"`                                      |
 | `--skipTags`                      | (experimental) Do not test stories that match the specified tags and mark them as skipped in the CLI output, comma separated<br/>`test-storybook --skipTags="design"`         |
+| `--disable-telemetry`             | Disable sending telemetry data<br/>`test-storybook --disable-telemetry`                                                                                                       |
 
 ## Ejecting configuration
 
diff --git a/src/test-storybook.ts b/src/test-storybook.ts
index baaa5bd2..a8115ffb 100644
--- a/src/test-storybook.ts
+++ b/src/test-storybook.ts
@@ -9,6 +9,7 @@ import path, { join, resolve } from 'path';
 import tempy from 'tempy';
 import { getInterpretedFile } from 'storybook/internal/common';
 import { readConfig } from 'storybook/internal/csf-tools';
+import { telemetry } from 'storybook/internal/telemetry';
 import { glob } from 'glob';
 
 import { JestOptions, getCliOptions } from './util/getCliOptions';
@@ -376,8 +377,9 @@ const main = async () => {
     process.env.TEST_MATCH = '**/*.test.js';
   }
 
+  const { storiesPaths, lazyCompilation, disableTelemetry, enableCrashReports } =
+    getStorybookMetadata();
   if (!shouldRunIndexJson) {
-    const { storiesPaths, lazyCompilation } = getStorybookMetadata();
     process.env.STORYBOOK_STORIES_PATTERN = storiesPaths;
 
     // 1 - We extract tags from preview file statically like it's done by the Storybook indexer. We only do this in non-index-json mode because it's not needed in that mode
@@ -395,6 +397,23 @@ const main = async () => {
     process.env.TEST_CHECK_CONSOLE = 'true';
   }
 
+  if (!disableTelemetry && !runnerOptions.disableTelemetry) {
+    // NOTE: we start telemetry immediately but do not wait on it. Typically it should complete
+    // before the tests do. If not we may miss the event, we are OK with that.
+    telemetry(
+      // @ts-expect-error -- need to update storybook version
+      'test-run',
+      {
+        runner: 'test-runner',
+        watch: jestOptions.includes('--watch'),
+      },
+      {
+        configDir: runnerOptions.configDir,
+        enableCrashReports,
+      }
+    );
+  }
+
   await executeJestPlaywright(jestOptions);
 };
 
diff --git a/src/util/getCliOptions.ts b/src/util/getCliOptions.ts
index 99b27197..af4e4a12 100644
--- a/src/util/getCliOptions.ts
+++ b/src/util/getCliOptions.ts
@@ -17,6 +17,7 @@ export type CliOptions = {
     includeTags?: string;
     excludeTags?: string;
     skipTags?: string;
+    disableTelemetry?: boolean;
   } & Record<string, string | boolean>;
   jestOptions: JestOptions;
 };
@@ -36,6 +37,7 @@ const STORYBOOK_RUNNER_COMMANDS: StorybookRunnerCommand[] = [
   'includeTags',
   'excludeTags',
   'skipTags',
+  'disableTelemetry',
 ];
 
 function copyOption<ObjType extends object, KeyType extends keyof ObjType>(
diff --git a/src/util/getParsedCliOptions.ts b/src/util/getParsedCliOptions.ts
index 89e70d01..eb15a9d7 100644
--- a/src/util/getParsedCliOptions.ts
+++ b/src/util/getParsedCliOptions.ts
@@ -65,10 +65,7 @@ export const getParsedCliOptions = (): ParsedCliOptions => {
       'coverage/storybook'
     )
     .option('--junit', 'Indicates that test information should be reported in a junit file')
-    .option(
-      '--listTests',
-      'Lists all test files that will be run, and exits'
-    )
+    .option('--listTests', 'Lists all test files that will be run, and exits')
     .option(
       '--eject',
       'Creates a local configuration file to override defaults of the test-runner. Use it only if you want to have better control over the runner configurations'
@@ -84,7 +81,13 @@ export const getParsedCliOptions = (): ParsedCliOptions => {
     .option('--failOnConsole', 'Makes tests fail on browser console errors')
     .option('--includeTags <tags...>', 'Only test stories that match the specified tags')
     .option('--excludeTags <tags...>', 'Do not test stories that match the specified tags')
-    .option('--skipTags <tags...>', 'Skip test stories that match the specified tags');
+    .option('--skipTags <tags...>', 'Skip test stories that match the specified tags')
+    .option(
+      '--disable-telemetry',
+      'Disable sending telemetry data',
+      // default value is false, but if the user sets STORYBOOK_DISABLE_TELEMETRY, it can be true
+      process.env.STORYBOOK_DISABLE_TELEMETRY && process.env.STORYBOOK_DISABLE_TELEMETRY !== 'false'
+    );
 
   program.exitOverride();
 
diff --git a/src/util/getStorybookMetadata.ts b/src/util/getStorybookMetadata.ts
index 7ede0125..bf496bd8 100644
--- a/src/util/getStorybookMetadata.ts
+++ b/src/util/getStorybookMetadata.ts
@@ -25,11 +25,16 @@ export const getStorybookMetadata = () => {
   // @ts-expect-error -- this is added in storybook/internal/common@6.5, which we don't depend on
   const lazyCompilation = !!main.core?.builder?.options?.lazyCompilation;
 
+  // @ts-expect-error -- need to update to latest sb version
+  const { disableTelemetry, enableCrashReports } = main.core || {};
+
   return {
     configDir,
     workingDir,
     storiesPaths,
     normalizedStoriesEntries,
     lazyCompilation,
+    disableTelemetry,
+    enableCrashReports,
   };
 };