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Case study & showcase of a custom WordPress website for Cloudtail Marketing – CCTV installation, surveillance & security solutions in Jaipur (confidential client project 2025)

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Cloudtail Marketing - CCTV & Security Solutions Website

(Desktop homepage view featuring security tagline and reliability stats)

Professional WordPress website developed for a leading CCTV dealer and security solutions provider in Jaipur, Rajasthan (2025 client project).

Project Overview

  • Client Industry: Security & Surveillance (CCTV for homes/offices, WiFi support)
  • My Role: Full custom WordPress development, theme customization, plugin integration, performance optimization
  • Timeline: 4-6 weeks
  • Team Size: Solo developer
  • Live Website: https://cloudtailmarketing.in/
    (Confidential client project – visuals & case study only; full demo/login available on request after NDA)

Key Features Implemented

  • Responsive hero section with trust badges (100% reliability, customer satisfaction stats)
  • Services showcase cards (CCTV Dealers, Installation, Hikvision specialization, Commercial Systems, WiFi/Router Support, 24/7 Support)
  • About section highlighting mission ("Built on Trust, Driven by Security")
  • Image gallery of installations and captured moments
  • Testimonials carousel with real client quotes
  • Top brands section (CP Plus, Hikvision, Dahua, Prama)
  • Contact section with phone, email, WhatsApp integration
  • SEO-optimized structure for local Jaipur searches
  • Mobile-first design with fast-loading images

Technical Stack

  • WordPress v6.7+
  • PHP 8.2+
  • Elementor Pro + custom CSS for layouts and styling
  • JavaScript for interactive elements (testimonials, buttons)
  • Plugins: Elementor, contact forms (WPForms or similar), Yoast SEO, image optimization
  • Performance: WebP images, lazy loading, optimized for security-focused portfolios

Challenges & Solutions

  • Challenge: Displaying multiple testimonials without clutter → Solution: Clean carousel layout with quotes and avatars
  • Challenge: Heavy image usage in gallery/services → Solution: WebP conversion, compression, lazy loading for PageSpeed optimization
  • Challenge: Building trust for security services → Solution: Stats badges (99% quality, 100% satisfaction), brand logos, testimonials

What I Learned

  • Tailoring Elementor for service-heavy B2B/B2C websites in security niche
  • Incorporating strong trust elements (stats, testimonials, brand showcases)
  • Optimizing WordPress sites for local service businesses (Jaipur CCTV focus)

Important Note: Full source code is private (client ownership + NDA).
A static HTML export (cloudtailmarketing.in.html) is included in this repo for offline reference only (non-interactive).

Open to discussing similar security, surveillance, or service-based WordPress projects!

This Project was developed under the supervision of the Senior Developer @aveshhus

📧 eshbanoliver@gmail.com LinkedIn: (https://in.linkedin.com/in/eshban-oliver-757352372) Location: Udaipur → Jaipur client project

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Case study & showcase of a custom WordPress website for Cloudtail Marketing – CCTV installation, surveillance & security solutions in Jaipur (confidential client project 2025)

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