Instagram Usage, Engagement & Ad Performance Dashboard

Overview

This project analyzes Instagram user behavior, engagement metrics, and advertising performance using Power BI.

Dataset

Instagram Usage & Lifestyle Dataset
Data was cleaned and modeled using a star schema.

Dashboard Highlights

• User demographics and usage trends
• Engagement analysis by age, gender, and country
• Ad reach and click effectiveness by country

Data Model

Dashboard Preview

Tools Used

• Power BI
• Power Query
• DAX

Power BI File

PBIX Download: https://drive.google.com/drive/folders/1domHxLCYGBUORDnoUsoKIWEBNw4APOlX?usp=sharing