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This project features an interactive Tableau dashboard built using Superstore dataset. The dashboard provides a comprehensive overview of retail sales performance.

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Karishma-Sultania07/superstore-retail-tableau-dashboard

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Retail Performance Overview Dashboard

This Tableau dashboard provides an interactive analysis of retail sales and profitability using superstore dataset. It helps uncover patterns across regions, categories, and time to support better business decisions.

Objective

To visualize key retail metrics and enable users to interactively explore sales, profit trends, and customer segments, with filtering capabilities for deeper insights.

Dataset Details

  • Source: Kaggle – Superstore Dataset Link
  • Format: CSV
  • Contents: Orders, sales, profit, product categories, regions, customer segments, and time-based data
  • After downloading, renamed the file to: Superstore.csv

Tools Used

  • Tableau Desktop Public Edition – for designing and building the dashboard
  • Tableau Public (Website) – for publishing and sharing the dashboard online
  • GitHub – for version control and documentation

Dashboard Structure

Top Metrics Displayed

  • Total Sales
  • Total Profit
  • Profit Margin
  • Total Orders

Visual Components

  1. Sales & Profit Over Time – line chart
  2. Sub-Category Breakdown – horizontal bar chart
  3. Sales by State – map view
  4. Segment-wise Sales – treemap chart

Hover over any chart to get tooltip

Interactivity & Filters

All charts (excluding the time trend) can be clicked to filter other visuals on the dashboard.

To access more filtering options, click the filter icon:

Filter Icon

Filter Panel Contents:

  • Top N States by Sales
  • Top N Sub-Categories by Profit
  • Region Selector
  • Product Category Filter
  • Year Selector

Dashboard Snapshots

Filter Panel Hidden

Filter Closed

Filter Panel Open

Filter Open

Key Insights

Dynamic filters allow users to generate their own insights.

Depending on selected filters and chart interactions, the dashboard can help answer questions like:

  • How does sales and profit vary across years?
  • What sub-categories are underperforming?
  • Which states contribute the most to sales?
  • Which customer segments are most valuable?

Repository Contents

  • README.md → Project documentation
  • Superstore.csv → Dataset file
  • Icons/ → Filter icon & Sales icon
  • Superstore-Dashboard.twb → Tableau workbook
  • Dashboard-Screenshots/ → Dashboard images
  • .gitignore → Files to be ignored

View Dashboard Online

  • 🔗 Click here to view Dashboard on Tableau public website.

Note: Designed for desktop view – best at 1200x800 resolution

About

This project features an interactive Tableau dashboard built using Superstore dataset. The dashboard provides a comprehensive overview of retail sales performance.

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