Add Project 45 — Community Showcase & Conversion

[joebeernink]

Summary

• New project spec for driving community tier signups through better website presence
• Addresses the gap: communities are the primary revenue driver but the website has no dedicated community-focused conversion page

Key Findings (Current State)

• Home page CTA is "Join us today" — entirely volunteer-focused
• Communities are buried under the Explore dropdown submenu
• Partnerships page targets service providers (hauling, disposal), not geographic community partners
• No dedicated "For Communities" landing page explaining the value proposition
• No self-service enrollment path

Project Scope (4 Phases)

1. "For Communities" landing page at /for-communities — hero, value props, feature showcase, pricing table, success stories, enrollment form, FAQ
2. Home page community integration — community CTA in hero, featured communities section, community stats
3. Navigation & discovery — "For Communities" in main nav, footer, and related pages
4. Backend — enrollment form API endpoint that feeds into AI Sales Agent pipeline (Project 40), public community stats API

Test plan

• Review project spec for completeness
• Verify no conflicts with Project 2 (Home Page Improvements) or Project 36 (Marketing Materials)

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