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Achievement: QuickdrawAchievement: Pull SharkAchievement: Arctic Code Vault ContributorAchievement: Starstruck

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Achievement: QuickdrawAchievement: Pull SharkAchievement: Arctic Code Vault ContributorAchievement: Starstruck

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davidecesarano/README.md

Hi there 👋

I am Davide Cesarano, a hybrid leader bridging the gap between Software Engineering and Executive Marketing Strategy based in Naples, Italy. Currently, I head the CRM & MarTech division at Multiversity, the leading Education group in Italy. I specialize in building scalable "growth engines" where code meets business intelligence to dominate complex markets.

What I do

  • MarTech Orchestration: I lead the evolution of the HubSpot ecosystem and proprietary CRM systems, automating complex Customer Journeys at scale.
  • Data Strategy & BI: I define marketing data strategies, supervising advanced BI dashboards to monitor KPI such as CPA, ROAS, and Customer Lifetime Value.
  • Full-Stack Leadership: I coordinate multidisciplinary teams of developers (Full-Stack & Web) and automation specialists to build high-performance marketing tools.
  • AI & Innovation: I drive the design of Customer Data Platforms (CDP) and AI-based Lead Scoring models to optimize conversion funnels.
  • Budget & Media Optimization: I apply Marketing Mix Modeling (MMM) to optimize a marketing budget across TV, YouTube, and Digital channels.

Tech Stack & Tools

  • Backend/Frontend: Still a proud hybrid who ❤️ PHP, Vue.js, and building custom MarTech applications.
  • Ecosystems: Expert in HubSpot and proprietary CRM integrations.
  • Data: SQL, Looker Studio, and AI-driven data processing

P.S.

I still believe that the best marketing is powered by great code. 🚀 😄

My Stats

Anurag's github stats Top Langs

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  1. Embryo-Framework Embryo-Framework Public

    A MVC and PSR compatible framework for PHP.

    PHP 6

  2. Validation Validation Public

    Simple PHP helper class for Validation.

    PHP 76 55

  3. Embryo-PDO Embryo-PDO Public

    A quick and light PHP query builder using PDO.

    PHP 9 6

  4. Embryo-Http Embryo-Http Public

    A PSR-7 and PSR-17 implementation for HTTP messages and factory.

    PHP 1

  5. docker-compose-lamp docker-compose-lamp Public

    Docker-compose with LAMP stack.

    Dockerfile 10 5

  6. Embryo-Routing Embryo-Routing Public

    A lightweight, fast and PSR compatible PHP Router.

    PHP 4