This Power BI project delivers a 360-degree business intelligence dashboard for AtliQ Hardware, covering key metrics across finance, sales, marketing, and supply chain operations. It empowers business decision-making by providing insights into profitability, growth trends, and operational efficiency.
- 🚀 Project Overview
- 📊 Dashboard Insights
- 🔍 Key Insights & Findings
- 🛠 Skills & Tools Used
- 💡 What I Learned
- 📚 Business Terms Used
- 📂 Project Repository
- 🔗 Live Dashboard
- 📞 Connect with Me
This Power BI project creates a 360-degree business intelligence dashboard for AtliQ Hardware, focusing on monitoring financial performance, sales trends, customer profitability, and supply chain efficiency, ultimately aiding strategic decision-making.
The dashboard provides insights across the following views:
- Profit & Loss (P&L) - Detailed breakdown by divisions and periods.
- Net Sales & Gross Margins - Time-based performance tracking.
- Operational Expenses - Cost efficiency analysis.
- Product & Customer Performance - Analysis of sales, margins, and growth.
- Regional Sales - Performance analysis by geographical regions.
- Forecast Accuracy & Net Error - Analyzing prediction efficiency.
- Risk Profiling - Identifying high-risk areas within operations.
- Top-Level KPIs - Consolidated key metrics for high-level decision-making.
- 📈 Explosive Growth: Net Sales reached $111.37M, a +282.57% increase compared to benchmarks.
- 💰 Profitability: Gross Margin stands at 41.2%, highlighting cost efficiency.
- 🏆 Top Customers: Amazon, AtliQ Exclusive, and AtliQ eStore drove the highest revenue and profitability.
- 📦 Forecast Accuracy: Improved by +7.65% YoY, although room for improvement exists.
- 🌍 Regional Performance: The APAC region leads in net sales, with LATAM showing potential growth.
- ✅ Power BI: Interactive dashboards, slicers, and drill-through functionality.
- ✅ DAX: Advanced calculations for deeper insights.
- ✅ Data Cleaning & Processing: Transforming raw data into structured reports.
- ✅ Storytelling with Data: Designing clear visuals for effective communication.
- Advanced techniques in data visualization and dashboard structuring with Power BI.
- Understanding key business KPIs and their role in decision-making.
- Gained practical experience in financial analytics and supply chain performance tracking.
- The importance of forecast accuracy in shaping business strategies.
| Term | Definition |
|---|---|
| Gross Sales | Total revenue before deductions (e.g., discounts, returns). |
| Net Sales | Revenue after subtracting discounts, returns, and allowances. |
| COGS | Direct costs associated with producing goods, such as manufacturing costs and freight. |
| Gross Margin | Difference between net sales and COGS. |
| Gross Margin % | Percentage of revenue remaining after COGS, indicating profitability. |
| Net Profit | Final profit after all expenses, taxes, and costs. |
| Net Error | Difference between forecasted and actual sales figures. |
| Benchmarking | Comparing business performance against industry standards or competitors. |
You can explore the live business insights dashboard here.