feat(SubPlat): Attribution Channel Group field in logical & service subscription ETLs (DENG-10391) by phil-lee70 · Pull Request #8756 · mozilla/bigquery-etl

phil-lee70 · 2026-01-26T15:20:56Z

Description

This PR adds the channel Attribution Channel Group field as channel_group to logical and service subscriptions.

It creates a udf to map utm_source to channel_group, and then passes the field to downstream schema.yaml files:

logical_subscriptions_history_v1
service_subscriptions_history_v1

Related Tickets & Documents

DENG-10391

Reviewer, please follow this checklist

…bscriptions

Bumps [rich-click](https://github.com/ewels/rich-click) from 1.9.5 to 1.9.7. - [Release notes](https://github.com/ewels/rich-click/releases) - [Changelog](https://github.com/ewels/rich-click/blob/main/CHANGELOG.md) - [Commits](ewels/rich-click@v1.9.5...v1.9.7) --- updated-dependencies: - dependency-name: rich-click dependency-version: 1.9.7 dependency-type: direct:production update-type: version-update:semver-patch ... Signed-off-by: dependabot[bot] <support@github.com> Co-authored-by: dependabot[bot] <49699333+dependabot[bot]@users.noreply.github.com>

…performance DB. (#8796) * feat(firefoxdotcom): added site_engagement_events to enable a looker performance DB. * feat(firefoxdotcom): added site_engagement_events to enable a looker performance DB, removed depends on logic. * chore(site_engagement_events_v1): updates to depends on logic

…til.common` to avoid a circular import (bug 2013847). (#8799)

* Add a second version of the forecast table with updated schema. This enables forecasts with either glean or legacy telemetry. * Fix bugs and typos

* feat: delete apple_ads_external namespace as no longer needed * feat: delete bqetl_fivetran_apple_ads DAG definition as there are no more queries associated with it * feat: delete reference from apple_ads_external in bqetl config and docs

…8800)

…ting (DENG-9664) (#8749) * Add payment_method field to SubPlat consolidated reporting * add payment_method_id to google and apple subscriptions * remove payment_method_id and add payment_method logic * add payment tables to stripe_external dataset and to downstream yaml files * change table name and correct yaml files * correct yaml files --------- Co-authored-by: Philip Lee <plee@Philips-MacBook-Pro.local>

…o power some explores. (#8801)

…ed. (#8804)

* fix: add error handling to newtab duration calcs * fix avg duration field type * Update sql/moz-fx-data-shared-prod/firefox_desktop_derived/newtab_clients_daily_v2/query.sql Co-authored-by: Lucia <30448600+lucia-vargas-a@users.noreply.github.com> * Update sql/moz-fx-data-shared-prod/firefox_desktop_derived/newtab_visits_daily_v2/query.sql Co-authored-by: Lucia <30448600+lucia-vargas-a@users.noreply.github.com> * fix formatting of case --------- Co-authored-by: Lucia <30448600+lucia-vargas-a@users.noreply.github.com>

* [DENG-859] Support query.py in `bqetl query backfill` * remove unneeded * Support non-click scripts * Update test

dataops-ci-bot · 2026-02-04T17:34:17Z

Integration report for "Merge branch 'main' into deng-10391"

`sql.diff`

Click to expand!

Only in /tmp/workspace/generated-sql/sql/mozfun/norm: map_utm_to_channel_group
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/mozfun/norm/map_utm_to_channel_group/metadata.yaml /tmp/workspace/generated-sql/sql/mozfun/norm/map_utm_to_channel_group/metadata.yaml
--- /tmp/workspace/main-generated-sql/sql/mozfun/norm/map_utm_to_channel_group/metadata.yaml	1970-01-01 00:00:00.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/mozfun/norm/map_utm_to_channel_group/metadata.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -0,0 +1,18 @@
+---
+friendly_name: Map UTM Source to Channel Group
+description: |
+  Maps UTM source parameters to predefined channel groups for attribution analysis.
+
+  This function categorizes UTM sources into channel groups:
+  - Marketing Owned: Mozilla-owned marketing channels (newsletters, blogs, social)
+  - Product Owned: In-product referrals (newtab, Firefox features, Pocket)
+  - Marketing Paid: Paid advertising channels (Google, Facebook, Display)
+  - Direct: Direct traffic from Mozilla properties
+  - Miscellaneous: Other or unmapped sources
+
+  The function uses pattern matching on utm_source values to assign appropriate
+  channel classifications for marketing attribution and analytics.
+
+  Data source:
+  - Marketing UTM Parameters: https://docs.google.com/spreadsheets/d/1YSQriUKwq9sz4WLBKRAfupb9OWSOJabm7Qo3RrIf7kI/edit?gid=1059980294#gid=1059980294
+  - UTM Source mapping: Building an MRR Dataset Script Code Block 30: https://drive.google.com/drive/folders/1xBG2zgmIMgrX6Rvrw3y1ZAJbn8ffA3Af
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/mozfun/norm/map_utm_to_channel_group/README.md /tmp/workspace/generated-sql/sql/mozfun/norm/map_utm_to_channel_group/README.md
--- /tmp/workspace/main-generated-sql/sql/mozfun/norm/map_utm_to_channel_group/README.md	1970-01-01 00:00:00.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/mozfun/norm/map_utm_to_channel_group/README.md	2026-02-04 17:26:41.000000000 +0000
@@ -0,0 +1,15 @@
+Usage:
+
+```sql
+SELECT
+  mozfun.norm.map_utm_to_channel_group(utm_source) AS channel_group
+FROM
+  your_table
+```
+
+Returns one of the following channel group categories:
+- `Marketing Owned` - Mozilla-owned marketing properties
+- `Product Owned` - In-product features and Firefox properties
+- `Marketing Paid` - Paid advertising channels
+- `Direct` - Direct traffic
+- `Miscellaneous` - Other or unmapped sources
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/mozfun/norm/map_utm_to_channel_group/udf.sql /tmp/workspace/generated-sql/sql/mozfun/norm/map_utm_to_channel_group/udf.sql
--- /tmp/workspace/main-generated-sql/sql/mozfun/norm/map_utm_to_channel_group/udf.sql	1970-01-01 00:00:00.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/mozfun/norm/map_utm_to_channel_group/udf.sql	2026-02-04 17:26:41.000000000 +0000
@@ -0,0 +1,184 @@
+CREATE OR REPLACE FUNCTION norm.map_utm_to_channel_group(utm_source STRING)
+RETURNS STRING AS (
+  CASE
+    -- Marketing Owned
+    WHEN utm_source LIKE '%mozilla.org-whatsnew%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%mozilla.org-welcome%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%blog.mozilla.org%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%fxnews%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%fxavpn%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%fxatips%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%fxakip%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%vpnwaitlist%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%monitor%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%twitter.com%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%fxaonboardingemail%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%invite%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%pockethits%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%pkt-hits%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%news%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%sync-onboarding%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%stage.fxprivaterelay.nonprod.cloudops.mozgcp.net%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%instagram%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%wrapped_email%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%relay-onboarding%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%oim%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%firefox-desktop%'
+      THEN 'Marketing Owned'
+    -- Direct
+    WHEN utm_source = 'www.mozilla.org-vpn-product-page'
+      THEN 'Direct'
+    WHEN utm_source = 'google-play'
+      THEN 'Direct'
+    WHEN utm_source = 'product'
+      THEN 'Direct'
+    -- Product Owned
+    WHEN utm_source LIKE '%about-prefs%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%leanplum-push-notification%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%firefox-browser%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%newtab%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%monitor.firefox.com%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fx-monitor%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%relay-firefox-com.translate.goog%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%accounts.firefox.com%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%privatebrowser%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%pocket%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fx-vpn-windows%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%toolbar%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%spotlight-modal%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%thunderbird%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%sponsoredtile%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%activity-stream%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%mozilla.org-firefox-accounts%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%mozilla.org-firefox_home%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%send.firefox.com%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%addons.mozilla.org%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%premium.firefox.com%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fpn.firefox.com%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%leanplum-push-qa%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fx-ios-vpn%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%modal%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fx-relay-addon%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fx-relay%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%mozilla.org-firefox-browsers%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%new-tab-ad%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%firefox%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%pocket_saves%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%www.mozilla.org-vpn-or-proxy%'
+      THEN 'Product Owned'
+    WHEN utm_source LIKE '%fx-vpn-iOSs%'
+      THEN 'Product Owned'
+    -- Marketing Paid
+    WHEN utm_source LIKE '%facebook%'
+      OR utm_source LIKE '%instagram%'
+      THEN 'Marketing Paid'
+    WHEN utm_source LIKE '%google%'
+      THEN 'Marketing Paid'
+    WHEN utm_source = 'reddit'
+      THEN 'Marketing Paid'
+    WHEN utm_source = 'dv360'
+      THEN 'Marketing Paid'
+    WHEN utm_source LIKE '%saasworthy.com%'
+      THEN 'Marketing Paid'
+    WHEN utm_source LIKE '%youtube%'
+      THEN 'Marketing Paid'
+    -- Miscellaneous (catch-all for remaining patterns)
+    WHEN utm_source LIKE '%relay%'
+      THEN 'Miscellaneous'
+    WHEN utm_source LIKE '%desktop-signup-flow%'
+      THEN 'Miscellaneous'
+    WHEN utm_source = 'invalid'
+      THEN 'Miscellaneous'
+    WHEN utm_source LIKE '%multi.account.containers%'
+      THEN 'Miscellaneous'
+    WHEN utm_source IN (
+        'yahoo',
+        'bdmtools',
+        'private-relay',
+        'Blog',
+        'duckduckgo',
+        'bing',
+        'www.mozilla.org-vpn-info',
+        'FuckOff',
+        '(not set)',
+        'baidu',
+        'chrome',
+        'vpnsite',
+        'about-preferences',
+        'gk_test',
+        'yandex',
+        'manual_testing',
+        'demo_1_server',
+        'Drippler',
+        'vpn.',
+        'saashub',
+        'addon',
+        'teaching-the-peeps',
+        'test0706',
+        'pocket_mylist',
+        'devtools',
+        'fpn-default',
+        'fxa'
+      )
+      THEN 'Miscellaneous'
+    -- Default for any unmapped values (based on the data, this should be Marketing Owned for most mozilla domains)
+    WHEN utm_source LIKE '%mozilla.org%'
+      THEN 'Marketing Owned'
+    WHEN utm_source LIKE '%.mozilla.org%'
+      THEN 'Marketing Owned'
+    -- Final fallback
+    ELSE 'Miscellaneous'
+  END
+);
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -353,6 +353,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1_live/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1_live/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1_live/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_logical_subscriptions_v1_live/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -353,6 +353,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -446,6 +446,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1_live/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1_live/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1_live/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/daily_active_service_subscriptions_v1_live/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -446,6 +446,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -363,6 +363,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
@@ -778,6 +783,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1_live/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1_live/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1_live/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscription_events_v1_live/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -363,6 +363,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
@@ -778,6 +783,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/query.sql /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/query.sql
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/query.sql	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/query.sql	2026-02-04 17:26:41.000000000 +0000
@@ -67,6 +67,24 @@
   FULL JOIN
     `moz-fx-data-shared-prod.subscription_platform_derived.stripe_logical_subscriptions_attribution_v2` AS attribution_v2
     USING (subscription_id)
+),
+subscription_attributions_with_channel AS (
+  SELECT
+    subscription_id,
+    first_touch_attribution,
+    CASE
+      WHEN last_touch_attribution IS NULL
+        THEN NULL
+      ELSE (
+          SELECT AS STRUCT
+            lta.*,
+            norm.map_utm_to_channel_group(lta.utm_source) AS channel_group
+          FROM
+            (SELECT last_touch_attribution AS lta)
+        )
+    END AS last_touch_attribution
+  FROM
+    subscription_attributions
 )
 SELECT
   history.id,
@@ -137,8 +155,8 @@
     history.subscription.auto_renew_disabled_at,
     history.subscription.has_refunds,
     history.subscription.has_fraudulent_charges,
-    subscription_attributions.first_touch_attribution,
-    subscription_attributions.last_touch_attribution,
+    subscription_attributions_with_channel.first_touch_attribution,
+    subscription_attributions_with_channel.last_touch_attribution,
     history.subscription.initial_discount_name,
     history.subscription.initial_discount_promotion_code,
     history.subscription.current_period_discount_name,
@@ -168,5 +186,5 @@
   countries
   ON history.subscription.country_code = countries.code
 LEFT JOIN
-  subscription_attributions
-  ON history.subscription.id = subscription_attributions.subscription_id
+  subscription_attributions_with_channel
+  ON history.subscription.id = subscription_attributions_with_channel.subscription_id
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_history_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -359,6 +359,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/logical_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -332,6 +332,11 @@
     mode: NULLABLE
     description: |-
       Last-touch attribution UTM term.
+  - name: channel_group
+    type: STRING
+    mode: NULLABLE
+    description: |-
+      Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
 - name: initial_discount_name
   type: STRING
   mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -358,6 +358,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1_live/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1_live/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1_live/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_logical_subscriptions_v1_live/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -358,6 +358,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -451,6 +451,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1_live/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1_live/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1_live/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/monthly_active_service_subscriptions_v1_live/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -451,6 +451,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_logical_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_logical_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -353,6 +353,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_service_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_service_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_daily_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -446,6 +446,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_logical_subscription_events_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_logical_subscription_events_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_logical_subscription_events_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_logical_subscription_events_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -363,6 +363,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
@@ -778,6 +783,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_logical_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_logical_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_logical_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -358,6 +358,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: initial_discount_name
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_service_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_service_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_monthly_active_service_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -451,6 +451,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_service_subscription_events_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_service_subscription_events_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_service_subscription_events_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/recent_service_subscription_events_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -456,6 +456,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
@@ -909,6 +914,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -456,6 +456,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
@@ -909,6 +914,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1_live/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1_live/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1_live/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscription_events_v1_live/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -456,6 +456,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
@@ -909,6 +914,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/query.sql /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/query.sql
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/query.sql	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/query.sql	2026-02-04 17:26:41.000000000 +0000
@@ -91,6 +91,24 @@
     `moz-fx-data-shared-prod.subscription_platform_derived.stripe_service_subscriptions_attribution_v2` AS attribution_v2
     USING (subscription_id)
 ),
+subscription_attributions_with_channel AS (
+  SELECT
+    subscription_id,
+    first_touch_attribution,
+    CASE
+      WHEN last_touch_attribution IS NULL
+        THEN NULL
+      ELSE (
+          SELECT AS STRUCT
+            lta.*,
+            norm.map_utm_to_channel_group(lta.utm_source) AS channel_group
+          FROM
+            (SELECT last_touch_attribution AS lta)
+        )
+    END AS last_touch_attribution
+  FROM
+    subscription_attributions
+),
 subscriptions_history AS (
   SELECT
     CONCAT(
@@ -160,8 +178,8 @@
       history.subscription.ongoing_discount_ends_at,
       history.subscription.has_refunds,
       history.subscription.has_fraudulent_charges,
-      subscription_attributions.first_touch_attribution,
-      subscription_attributions.last_touch_attribution,
+      subscription_attributions_with_channel.first_touch_attribution,
+      subscription_attributions_with_channel.last_touch_attribution,
       history.subscription.ended_reason,
       CONCAT(
         IF(
@@ -184,8 +202,8 @@
     AND history.valid_from >= subscriptions_history_periods.started_at
     AND history.valid_from < subscriptions_history_periods.ended_at
   LEFT JOIN
-    subscription_attributions
-    ON subscriptions_history_periods.subscription_id = subscription_attributions.subscription_id
+    subscription_attributions_with_channel
+    ON subscriptions_history_periods.subscription_id = subscription_attributions_with_channel.subscription_id
 ),
 synthetic_subscription_ends_history AS (
   -- Synthesize subscription end history records if subscriptions get downgraded to no longer include a service.
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_history_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -447,6 +447,11 @@
       mode: NULLABLE
       description: |-
         Last-touch attribution UTM term.
+    - name: channel_group
+      type: STRING
+      mode: NULLABLE
+      description: |-
+        Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
   - name: ended_reason
     type: STRING
     mode: NULLABLE
diff -bur --no-dereference --new-file /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_v1/schema.yaml /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_v1/schema.yaml
--- /tmp/workspace/main-generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_v1/schema.yaml	2026-02-04 17:28:36.000000000 +0000
+++ /tmp/workspace/generated-sql/sql/moz-fx-data-shared-prod/subscription_platform_derived/service_subscriptions_v1/schema.yaml	2026-02-04 17:26:41.000000000 +0000
@@ -425,6 +425,11 @@
     mode: NULLABLE
     description: |-
       Last-touch attribution UTM term.
+  - name: channel_group
+    type: STRING
+    mode: NULLABLE
+    description: |-
+      Categorized marketing channel group (Direct, Marketing Owned, Marketing Paid, Product Owned, or Miscellaneous)
 - name: ended_reason
   type: STRING
   mode: NULLABLE

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add utm source mapping data to csv and join to logical and service su…

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…bscriptions

phil-lee70 requested a review from sean-rose January 26, 2026 15:20

phil-lee70 marked this pull request as draft January 26, 2026 15:21

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add utm_group field to downstream schema.yaml files

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Merge branch 'main' into deng-10391

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BenWu and others added 16 commits February 4, 2026 12:16

Fix copy_dedup query config and add type hints (#8786)

ffe4c23

GLAM views support labeled_booleans (#8795)

430fad2

fix: Move exit_if_running_under_coding_agent() into `bigquery_etl.u…

c7df5a5

…til.common` to avoid a circular import (bug 2013847). (#8799)

Mozaic Forecasts Table V2 (#8768)

e781261

* Add a second version of the forecast table with updated schema. This enables forecasts with either glean or legacy telemetry. * Fix bugs and typos

fix: Ignore pkg_resources deprecation warnings from Google code. (#…

4db082b

…8800)

chore(firefoxdotcom_derived): backfilling site_engagement_events_v1 t…

f0639b4

…o power some explores. (#8801)

refactor: Change coding agents blocking logic to use decorators. (#8802)

f370fa1

fix(site_engagement_events_v1): fixes a bool issue with session_engag…

40fe1fc

…ed. (#8804)

[DENG-859] Support query.py in bqetl query backfill (#8797)

6d00676

* [DENG-859] Support query.py in `bqetl query backfill` * remove unneeded * Support non-click scripts * Update test

add utm mapping udf and add channel_group field

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Merge branch 'main' into deng-10391

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feat(SubPlat): Attribution Channel Group field in logical & service subscription ETLs (DENG-10391)#8756

feat(SubPlat): Attribution Channel Group field in logical & service subscription ETLs (DENG-10391)#8756
phil-lee70 wants to merge 19 commits intomainfrom
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