Growth Marketer AI Toolkit

A collection of Claude Code skills and tools for growth marketers. Audit ad accounts, plan campaigns, and create content with AI-powered workflows.

Installation

Option 1: Plugin Marketplace (Recommended)

Add this toolkit as a Claude Code plugin marketplace:

/plugin marketplace add multiplai-ai/growth-marketer-ai-toolkit
/plugin install growth-marketer-toolkit@growth-marketer-toolkit

Skills are then available as /growth-marketer-toolkit:ads, /growth-marketer-toolkit:seo-audit, etc.

Option 2: Manual Copy

# Clone and copy skills to your project
git clone https://github.com/multiplai-ai/growth-marketer-ai-toolkit.git
cp -r growth-marketer-ai-toolkit/.claude/commands/* your-project/.claude/commands/

Skills are then available as /ads, /seo-audit, etc. (shorter names, but requires manual updates).

What's Inside

Skills (.claude/commands/)

Skills are markdown-based workflows that Claude Code executes. Invoke them with /skill-name in Claude Code.

Ads Audit System (13 skills)

Full multi-platform paid advertising audit and optimization:

Skill	Description
/ads audit	Full multi-platform audit with parallel analysis
/ads google	Google Ads deep analysis (Search, PMax, YouTube)
/ads meta	Meta Ads deep analysis (FB, IG, Advantage+)
/ads youtube	YouTube Ads specific analysis
/ads linkedin	LinkedIn Ads deep analysis (B2B, Lead Gen)
/ads tiktok	TikTok Ads deep analysis (Creative, Shop, Smart+)
/ads microsoft	Microsoft/Bing Ads deep analysis
/ads creative	Cross-platform creative quality audit
/ads landing	Landing page quality assessment
/ads budget	Budget allocation and bidding strategy review
/ads plan <type>	Strategic ad planning with industry templates
/ads competitor	Competitor ad intelligence analysis

Reference docs included: Scoring system, benchmarks, bidding strategies, budget allocation, platform specs, conversion tracking, compliance, and platform-specific audit checklists.

Industry templates: SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, agency.

Marketing (2 skills)

Skill	Description
/seo-audit	SEO audit with GSC/GA4 data analysis
/cro-audit	CRO audit for webpages and landing pages

Growth (2 skills)

Skill	Description
/hiring	Growth operator hiring framework and interview rubrics
/learning	Learning opportunity identification

Dev Workflow (6 skills)

Structured software development workflow:

Skill	Description
/explore	Understand codebase and requirements
/create-plan	Break work into phased implementation plan
/execute	Build with phase-by-phase implementation
/review	Self-check against quality checklist
/peer-review	Analyze external code review feedback
/document	Update docs and README

Content (1 skill)

Skill	Description
/writing	Voice-driven content creation for LinkedIn

Utilities (2 skills)

Skill	Description
/prompt-optimizer	Transform rough prompts into optimized versions
/create-skill	Create new skills with proper structure

Tools (tools/)

Python scripts for deterministic execution:

Tool	Description
llm_router.py	Route prompts to OpenAI or Anthropic based on task type
sheets_publish.py	Publish markdown tables to Google Sheets
time_comparisons.py	MTD pacing, weekly pace, period-over-period calculations

Templates (templates/)

Template	Description
voice-system-template.md	Framework for creating your voice profile
dev-workflow.md	One-pager explaining the dev workflow
CLAUDE.md.template	Template for project-level Claude Code instructions

Quick Start

1. Install the toolkit

/plugin marketplace add multiplai-ai/growth-marketer-ai-toolkit
/plugin install growth-marketer-toolkit@growth-marketer-toolkit

2. Run a skill

/growth-marketer-toolkit:ads audit

3. (Optional) Install tool dependencies

If using the Python tools in tools/:

pip install -r tools/requirements.txt

Create .env for API access:

OPENAI_API_KEY=sk-...
ANTHROPIC_API_KEY=sk-ant-...
GOOGLE_SERVICE_ACCOUNT_PATH=~/.config/google-service-account.json
GOOGLE_SHEETS_ID=your-spreadsheet-id

Customization

Voice Profile

The /writing skill needs your voice profile. Fill out the blank sections in .claude/commands/content/writing.md or use templates/voice-system-template.md to create a detailed profile.

Industry Templates

The /ads plan skill uses industry-specific templates. Edit the templates in .claude/commands/ads/industry-templates/ to match your business.

CLAUDE.md

Create a CLAUDE.md in your project root to give Claude Code context about your project. Use templates/CLAUDE.md.template as a starting point.

File Structure

growth-marketer-ai-toolkit/
├── README.md
├── INSTALLATION.md
├── LICENSE
├── .claude-plugin/              # Marketplace config
│   ├── plugin.json
│   └── marketplace.json
├── .claude/commands/
│   ├── ads/                      # 13 ad audit skills
│   │   ├── ads.md                # Main orchestrator
│   │   ├── ads-google.md
│   │   ├── ads-meta.md
│   │   ├── ...
│   │   ├── references/           # 12 reference docs
│   │   └── industry-templates/   # 11 industry templates
│   ├── marketing/
│   │   ├── seo-audit.md
│   │   └── cro-audit.md
│   ├── growth/
│   │   ├── hiring.md
│   │   └── learning.md
│   ├── dev-workflow/
│   │   ├── explore.md
│   │   ├── create-plan.md
│   │   ├── execute.md
│   │   ├── review.md
│   │   ├── peer-review.md
│   │   └── document.md
│   ├── content/
│   │   └── writing.md
│   └── utilities/
│       ├── prompt-optimizer.md
│       └── create-skill.md
├── tools/
│   ├── llm_router.py
│   ├── sheets_publish.py
│   ├── time_comparisons.py
│   └── requirements.txt
├── templates/
│   ├── voice-system-template.md
│   ├── dev-workflow.md
│   └── CLAUDE.md.template
└── examples/
    ├── ads-audit-example.md
    └── seo-audit-example.md

Updating

To get the latest skills:

/plugin marketplace update growth-marketer-toolkit
/plugin update growth-marketer-toolkit@growth-marketer-toolkit

Then restart Claude Code to apply changes.

Requirements

• Claude Code CLI
• Python 3.9+ (for tools)
• API keys for OpenAI and/or Anthropic (for llm_router.py)
• Google service account (for sheets_publish.py)

Contributing

Contributions welcome! Please:

1. Fork the repo
2. Create a feature branch
3. Submit a PR with a clear description

Changelog

v1.0.0 (2026-02-16)

• Initial public release
• 13 ad audit skills (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, creative, landing, budget, plan, competitor)
• SEO and CRO audit skills
• Dev workflow skills (explore, plan, execute, review, peer-review, document)
• Content writing skill
• Utility skills (prompt-optimizer, create-skill)
• Python tools for Sheets publishing and time calculations

License

MIT License — see LICENSE

Author

Hanna Huffman — Growth Marketing Leader

Built with Claude Code