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@marketing-mix-modeling Marketing Mix Modeling

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    7 repositories

    • papers

      Public
      MIT License
      •0•0•0•0•Updated Feb 17, 2025Feb 17, 2025

    • unified-mmm

      Public
      Open-source unified MMM interface
      marketingpredictive-modelingpredictive-analyticsmmmmarketing-mix-modelingmartechbaysian-modelsadstockingbudget-allocation
      Python
      •
      MIT License
      •0•0•0•0•Updated Feb 10, 2025Feb 10, 2025

    • .github

      Public
      MIT License
      •0•0•0•0•Updated Feb 10, 2025Feb 10, 2025

    • meridian

      Public
      Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.
      Python
      •
      Apache License 2.0
      •233•0•0•0•Updated Feb 10, 2025Feb 10, 2025

    • pymc-marketing

      Public
      Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
      Python
      •
      Apache License 2.0
      •370•0•0•0•Updated Feb 10, 2025Feb 10, 2025

    • Robyn

      Public
      Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modelin…
      Jupyter Notebook
      •
      MIT License
      •414•0•0•0•Updated Feb 7, 2025Feb 7, 2025

    • lightweight_mmm

      Public
      LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution informatio…
      Python
      •
      Apache License 2.0
      •232•0•0•0•Updated Jan 29, 2025Jan 29, 2025