Causal Attribution API

Website: https://causalmma.com API Base URL: https://api.causalmma.com

Professional-grade marketing attribution powered by causal inference. Go beyond correlation—prove which channels actually cause conversions.

About

Scientific marketing attribution that reveals true cause-and-effect relationships in customer journeys using 8 verified causal inference methods from economics and medicine. 60-75% more affordable than competitors like Windsor.ai, Northbeam, and Rockerbox.

Features

• 🔬 8 Scientific Causal Inference Methods: Doubly Robust Estimation, Propensity Score Matching, Instrumental Variables, Shapley Values, PC Algorithm, and more
• 📊 7 Attribution Models: Data-driven (AI-powered), Shapley, Propensity Score, Instrumental Variables, Time Decay, Position-based, Linear
• ⚡ Fast Processing: 4-32ms average response time for real-time optimization
• 🤖 AI Agent Integration: Works with OpenAI GPT-4, Anthropic Claude, LangChain
• 💰 Transparent Pricing: Starting at $149/month (60-75% cheaper than competitors)
• 🔒 Local SDK Available: 100% local processing for maximum data privacy and offline use

Deployment Options

Cloud API (Recommended)

• Best for: Most users who want zero infrastructure costs
• Pricing: $149-$799/month
• Setup: Instant—just get an API key
• Documentation: API Docs | Quick Start | Code Examples

Local SDK (Enterprise)

• Best for: Organizations with existing AI infrastructure, strict data privacy requirements, or massive datasets (10M+ rows)
• Pricing: Custom (typically $1,500-$8,000/month depending on deployment)
• Benefits: 100% local processing, no data leaves your servers, 15-30x faster for large datasets, offline/air-gapped deployment
• Documentation: SDK Docs

Quick Start (Cloud API)

curl -X POST https://api.causalmma.com/api/v1/attribution \
  -H "X-API-Key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "touchpoints": [
      {
        "customer_id": "c1",
        "timestamp": "2025-01-01T10:00:00",
        "channel": "email",
        "conversion": 0
      },
      {
        "customer_id": "c1",
        "timestamp": "2025-01-01T12:00:00",
        "channel": "paid_search",
        "conversion": 1,
        "conversion_value": 100
      }
    ],
    "attribution_model": "data_driven"
  }'

Quick Start (Local SDK)

pip install causalmma-client

from causalmma_client import LocalEngine
import pandas as pd

engine = LocalEngine(
    api_key="ca_live_YOUR_API_KEY",
    control_plane_url="https://ops.causalmma.com"
)

df = pd.DataFrame([
    {"customer_id": "c1", "timestamp": "2025-01-01T10:00:00", "channel": "email", "conversion": 0, "ad_exposure": 1},
    {"customer_id": "c1", "timestamp": "2025-01-01T12:00:00", "channel": "paid_search", "conversion": 1, "conversion_value": 100, "ad_exposure": 1}
])

result = engine.analyze(df=df, model="data_driven", treatment="ad_exposure", outcome="conversion")
print(result)

Documentation

• 📘 API Reference - Complete API documentation
• 🔧 SDK Documentation - Local SDK installation and usage
• 🚀 Quick Start Guide - Get started in 5 minutes
• 💻 Code Examples - Examples in Python, JavaScript, PHP, Ruby, R
• 💰 Pricing - Simple, transparent pricing

Attribution Models

Model	Description	Best For
data_driven	AI-powered causal inference with doubly robust estimation	Most accurate results
shapley	Game-theoretic fair credit distribution	Provably fair attribution
propensity_score	Propensity score matching	Comparing similar customers
instrumental_variables	Two-stage least squares	Handling unmeasured confounding
time_decay	Recency-weighted attribution	Recent touchpoints matter more
position	First & last touch emphasized	Awareness + conversion focus
linear	Equal credit to all touchpoints	Baseline comparison

Contact

• Email: cm-contact@infinidatum.net
• Website: https://causalmma.com
• API Base: https://api.causalmma.com
• GitHub: https://github.com/rdmurugan/causallm

Pricing

• Starter: $149/month - 10K API requests, 100 req/min
• Professional: $399/month - 50K API requests, 500 req/min (Most Popular)
• Business: $799/month - 100K API requests, 1000 req/min
• Enterprise: Custom - Unlimited requests, Local SDK option, Custom SLAs

All plans include:

• 14-day free trial (no credit card required)
• All attribution models
• Statistical confidence intervals
• Complete documentation
• Email support

Why Choose Us?

• ✅ True Causation, Not Correlation: 8 verified causal inference methods vs. correlation-based tracking
• ✅ Statistical Certainty: Every result includes p-values, confidence intervals, and standard errors
• ✅ Fast & Production-Ready: 4-32ms response time for real-time optimization
• ✅ Academically Grounded: Methods from peer-reviewed economics and medical research
• ✅ 60-75% More Affordable: $149-$799/month vs. $20K-$100K+/year for competitors
• ✅ Developer-Friendly: Simple REST API, integrates in under 10 minutes